To build a search engine optimized site you’ll want to create keyword-rich pages for each of your services or offerings. These act like the nails in the electomagnet. Just as iron nails work better than aluminum nails in this project, quality content that informs, engages and persuades will be more attractive to your audience. Your blog posts act like the wire in the electromagnet. You should create blog posts that wrap around the content on your web pages. If you have a page on your house painting services, you should create blog posts on: Home Painting Tips for the Do-It-Yourselfer How to Choose the Perfect Exterior Paint Why White is the Wrong Color to Paint Your Bathrooms 10 Questions to Ask Your Painter Before The Job Starts and so on. Each one of these should include keyword-rich links back to the page on your site that talks about your house painting services. The more blog posts you have “wrapped” around your core service pages, the more electromagnetic juice you have flowing to your web site, and the more attractive your site becomes.