Buyer Personas – Research what your customers do on the social web. What are their social information discovery, consumption and sharing preferences. What influences them to share and buy? Grow Networks – Time strapped marketers often fail to spend time growing networks. Some try to buy friends literally or through repeated incentives. Spend a small, but consistent amount of time growing networks organically. That might mean 10-30 minutes every day commenting, friending, following, liking and updating on a daily basis. There is no substitute for participation when it comes to growing a network that can have a real effect on your ability to promote content that gets passed on and on and on. Promote – Plan to develop a cycle of social interaction by reconciling the needs of buyer personas with business goals in your content marketing strategy. Grow networks that you can promote optimized content to. Blogs can often serve as an ideal hub for this kind of content with spokes to the various social channels for content promotion such as YouTube, Twitter, Facebook, etc.. A cycle of social participation starts with creating & promoting optimized content & assets. That content gets noticed, shared & voted on, growing awareness. The increased exposure attracts more subscribers, fans, friends, followers & links. Increased links & social exposure grow search & referral traffic. Traffic & community help with research to develop & further grow your social networks for content & SEO.