Which one is better PPC or CPA ????

Discussion in 'Internet Marketing Forum' started by Graphic Design, Jul 18, 2011.

  1. Graphic Design New Member

    Member Since:
    Jul 18, 2011
    Message Count:
    20
    Likes Received:
    0
    What do you think.... Is PPC good for advertising or CPA ??? :?::?:
  2. europe1 Member

    Member Since:
    Aug 10, 2011
    Message Count:
    51
    Likes Received:
    0
    I prefer PPC. Then I know I get value for my money...
  3. JessicaJohn Member

    Member Since:
    Jul 22, 2011
    Message Count:
    77
    Likes Received:
    3
    Occupation:
    Marketing Manager
    Location:
    USA
    If you have good budget then you should go for ppc because its very fast to get good and relevant results.
  4. mehamgul101 New Member

    Member Since:
    Aug 15, 2011
    Message Count:
    6
    Likes Received:
    0
    both are good but cpa is more better then PPC
  5. Eduardo New Member

    Member Since:
    Aug 15, 2011
    Message Count:
    3
    Likes Received:
    1
    Aside the grammatical error, I must say that these are completely different strategies. There is no way we can say one is better than the other without knowing your objectives, what is the convertion you are looking for and other key elements. Budget has nothing to do with it.
  6. cindy New Member

    Member Since:
    May 17, 2011
    Message Count:
    15
    Likes Received:
    0
    PPC is a quick and instant way of traffic but CPA is too good but take some time to be successful.
  7. rajeevmehta New Member

    Member Since:
    Aug 25, 2011
    Message Count:
    34
    Likes Received:
    0
    I think PPC is Best .i am also Google Adword for PPC Campain .
  8. kiss New Member

    Member Since:
    Jul 17, 2011
    Message Count:
    43
    Likes Received:
    1
    Occupation:
    Customer Service Specialist
    It depends on the traffic you want to search and the campaign you wanted for your target traffic. It is vital to know your objectives before starting which one of the two will work best for you or you might do the same if you feel the need to.
  9. Linc Member

    Member Since:
    Oct 21, 2010
    Message Count:
    226
    Likes Received:
    2
    ppc is more profitable and you can configure it more accurately according to your website keywords.
  10. snamtrab New Member

    Member Since:
    Sep 6, 2011
    Message Count:
    31
    Likes Received:
    1
    Location:
    United Kingdom
    I would definitely agree with this. It depends on what you are trying to achieve. Both methods works differently and would work well for different needs.
  11. lolserver New Member

    Member Since:
    Sep 8, 2011
    Message Count:
    31
    Likes Received:
    1
    We normally don’t pay for Iframe traffic. almost every network will tell you up front what are accepted forms of traffic.
  12. Limekwat New Member

    Member Since:
    Sep 8, 2011
    Message Count:
    2
    Likes Received:
    0
    Location:
    Laguna Hills, CA
    I have used PPC to great effect. However, there is definitely something to be said for CPA. With CPA you know that you're getting a return on your investment. You're only paying when a consumer does something you specifically want them to do, like signing up for your newsletter. PPC can be very effective if you target your audience well, but I've seen plenty of people paying tons of money without getting any return because they didn't narrow down their target demographic. It's possible to have the same problem with CPA but I haven't personally seen it as much.
  13. kumkum01 New Member

    Member Since:
    Jul 21, 2011
    Message Count:
    19
    Likes Received:
    0
    Yes !!!! I think it is right.Thanks a lot for nice sharing..........
  14. sitefocuz Member

    Member Since:
    Apr 28, 2010
    Message Count:
    142
    Likes Received:
    2
    PPC works for all kind of websites. CPA is safer, better but obviously not every kind of service or product can use it. Unless you have product that sells very well online and you have got good reputation, it is hard to find affiliates who are willing to market your products.
  15. Jacob_Thompson Member

    Member Since:
    Sep 27, 2011
    Message Count:
    86
    Likes Received:
    0
    Occupation:
    IT Professional
    I have observed both the strategies for my few projects. The purpose will decide which one to select. The cost-per-action (CPA) model is at other scale from the cost-per-impressions (CPM), with the cost-per-click (CPC) model somewhere in the middle. In a CPA, the publisher is taking advertising risk, as their commission depends upon good conversion rates from the advertiser's creative units and the website.
  16. Ken Peterson Member

    Member Since:
    Sep 27, 2011
    Message Count:
    168
    Likes Received:
    4
    Occupation:
    Professional
    Location:
    Saint Petersburg, FL
  17. James Salerno Member

    Member Since:
    Oct 10, 2011
    Message Count:
    41
    Likes Received:
    1
    i m relay like PPC and i always prefer PPC
  18. hboss Member

    Member Since:
    Sep 20, 2011
    Message Count:
    71
    Likes Received:
    2
    CPM used to be the principal source of advertisement revenue for internet advertising companies. Banners have also become quiet famous nowadays. They happen to be solid tools for companies who are involved in online business.
  19. cashloan New Member

    Member Since:
    Nov 14, 2011
    Message Count:
    20
    Likes Received:
    1
    PPC means pay per click but i dont have any idea about cpc what it is.
  20. andrewjohn Member

    Member Since:
    Jan 18, 2012
    Message Count:
    94
    Likes Received:
    2
    PPC involves creating and placing ads in prominent positions on search engine results pages. Potential customers see your ad when they type a word or phrase related to your business into a search engine like Google®. To create the most effective campaign, our consultants will select keywords that best define your business. Your ads will then appear on the most appropriate search pages.

    We go beyond traditional PPC campaigns by providing you with lead tracking and reporting on phone calls, emails, form submissions and traffic to your Website generated by your ads.

    Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.

    The terms pay-per-click (PPC) and cost-per-click (CPC) are sometimes used interchangeably, sometimes as distinct terms. When used as distinct terms, PPC indicates payment based on click-throughs, while CPC indicates measurement of cost on a per-click basis for contracts not based on click-throughs.


    so i think PPC is better than CPC.

Share This Page