Traffic Benchmarking is a very good and useful techniques concern to SEO. Let me explain How? When your competitor's is on first page of search engine results for the same keyword in which you are also interested. So how did they get on first page? In order to know this the best way is to do benchmark against them by studying closely at the SEO practices which helps them in ranking high in search engine like - Are they are doing accurate and excellent job with their title tags? Are their pages are loading more quickly due to they aren't using JavaScript? etc.. Now by making proper study of all such aspects, note the best practice they are doing due to which they get success in ranking high. Now compare the same study to your own site and find what you are not doing and what they are doing. Thus this precedure of comparing working strategy of competitors with the help of google analytics is known is Bechmarking.
We can set benchmark for your traffic in your google analytic.by this you can check that how much effective is your Marketing Straighty.
Google analytics is the perfect tool for getting the traffic benchmarking. It provides to the site owners to see their site stacks against others in various industries, by adding a so-called industry benchmarking capabilities of its free Google Web traffic measurement and analysis products.
