Discussion in 'Computer & IT Forum' started by erpsoftware, Sep 23, 2014.
What is Pagination in SEO?
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Pagination, the practice of segmenting links to content on multiple page.
Paging effect on SEO:
Pagination is a way of organizing a lot of data within a webpage to make it more manageable and user friendly. For an instance, if you go to nike.com and type in ‘shox’, you could potentially get one webpage with hundreds of Nike shox all on one page. Pagination basically a way of making a website with a lot of information more user-friendly in terms of browsing or searching. Using Nike as another instance, they use pagination by showing 30 or so shoes per page to their site instead of showing hundreds of shoes on one page to make it easier on the user to search and browse their shoes.
The purpose of doing this is to get the search engines to crawl these pages and to distribute page rank from highly crawled pages of your site to these deeper pages of your site.
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Pagination is an important element of Search Engine Optimization which also has big implications for website usability and conversion rates. Whenever content is split across multiple pages, pagination is required. The most common examples are eCommerce websites with product and category listings.
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Many websites (mostly ecommerce) are promoting such a variety of products that they´re ultimately forced to divide them into multiple pages. This process is called pagination.
Issues results from pagination
There are two main issues that need to be pointed when using pagination. These are:
1. Duplicate content issues
Usually when we are using pagination most of the pages tend to have identical or similar content and often the meta title and meta description are also similar between the pages. When this happens Googlebot may be traversing about the pages that should return to the search queries.
2. Crawling issues
Google (Googlebot) is “crawling” each site depending on the authority it has. So especially if your site is new and contains many pages that are not so important there is the danger that Google won’t index them all, especially if the depth (level of the clicks) is too “deep”. In this case you could lose important pages from being indexed in Google search queries.
Solution for pagination issues
1. Use of the command “rel = prev” and “rel = next”. In the first case discussed in the beginning of the article (without a “view all” page) we ought to use this command. This way we create a connection between all pages and Google is verifying them as one entry, therefore avoiding duplicate and crawling problems.
Important note: In the first page there’s only rel=”next”, while in the last page there’s only markup for rel=”prev”.
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Pagination. WordPress has the ability to split lists of posts or a single post into multiple pages for "paged" navigation.
Pagination is the process of dividing web pages content into discrete pages. or it is the practice of segmenting links to content on multiple pages.
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