What is Google bounce rate?

Hi all friends,
Can anyone explain to me that what is a Google bounce rate? What is the role of bounce rate in Search Engine optimization? Need help and suggestions.

With Regards,

I am not all that too familiar with bounce rates so I found a link from Google that explains its pretty well. What does Bounce Rate mean? - Analytics Help

According to some SEO experts, a high rate indicates a lack of relevance and is thus negative. It is the point of view of a search engine. If a website has a raised rate, higher than 65%, the webmaster would not use Google Analytics, which directly provides the information to Google! However the bounce rate can be known also from clicks in results of queries. One cannot hide it in Google, one can only try to improve it! About the question of the use of statistics from Google Analytics by Google, I will answer at bottom of the page with an external link.

My personal theory is that bounce rate will become a real key factor in the Google ratings in the future. A page with a low bounce rate and a long dwell time is indicative of a quality web page. We have some of our key pages down at around 25%, but others are in the 60-80% range. We have found that links such as “related items” and adding in more pictures as well as sharpening up the text on a page can all reduce bounce rates. It’s hard work and needs a key attention to detail, but you do see the results coming through.

Google bounce rate is simply coming from the hits that was been click going to your site, and when there's some issue upon visiting your site like slow page loading, insufficient article post or something visitors are closing the browser and leave your site that way bounce rate is been counted.

Bounce ( not only limited to Google though ! ) rate is the percentage ( therefore "rate" ) of people who "bounce" off the page - they find the information or performance of it unwanted or unsatisfactory and then they leave/close/change it. Not a good thing to have high in the numbers !

Google bounce rates are not as clear cut as that. Consider a few alternative scenarios:

Website has a splash page intro, with only the words 'click here' on it. The bounce rate is likely to be very low, despite the site quality potentially very poor.

Visitor is looking for sites selling widgets in order to find the best place to buy one online. They enter on the product page from a search query, make a note of the site and leave. The bounce rate will be high for these types of visitors.

Visitor spends longer looking at a page than the timeout period for a visitor session (don't know what this is for Urchin). This contributes to a high bounce rate.

Visitor has an informational query which is immediately answered by your landing page. The bounce rate will be high.

Purpose of your site is for people to click on Adsense ads, and these ads are well-targeted on your page. You want the bounce rate to be high.

You attract a lot of traffic for a very general keyword. Only a small proportion of these visitors will be looking for your particular product or service. The bounce rate will be very high.

I understand that the above example scenarios occur with varying frequencies and are of varying importance, however I thinks it's worth bearing in mind that a high bounce rate is not necessarily a bad thing. It needs to be strictly interpreted within the context of a particular site - Google's own site for instance will have a very high bounce rate, as will all search engines. The nature of their site demands a high bounce rate (if the search results are relevant).

It's also worth noting that there are a number of technical issues which could make a bounce rate high.

I hope that will help you understand this according to your requirements.

It's good that you went in such depth but I think the OP needed something simpler.

Bounce rate is the % of visitors who enters a site or a page, don't navigate to any other pages, then leave. High bounce rate means your landing page is not having the desired effect - your visitors are not staying and doing whatever it is you want them to do.

A higher bounce rate on your homepage than any other direct linked pages due to the way so many people view the web. How many times have you hit the main page of a website from a search engine, and then hit 'back' on your browser, without visiting any more pages.

Bounce rate is utilized in web site traffic analysis. It basically signifies percentage of first visitors to site who bounce away to another site, before carry on to other pages in similar site. Utilize this metric to measure visit quality high bounce rate usually shows that site entrance pages are not appropriate to visitors.

Hi,

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.

Regards.

Bounce rate is the % of visitors who enter your site on a page, don't navigate to any other pages, then leave.

High bounce rate is (in most, but not all) cases a bad thing, because it means your landing page is not having the desired effect - your visitors are not staying and doing whatever it is you want them to do.

As for what bounce rate you should expect, this varies a lot. In retail, if you're getting a bounce rate higher than around 40%, you need to look carefully at your traffic sources and your landing pages.Bounce rate (sometimes confused with exit rate) is a term used in web site traffic analysis. It essentially represents the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site.

bounce rate is the time of the visitors stayed or go through your pages, your bounce rate increase when visitors do not stay to your page...... to lower your bounce rate you should make your site load faster i mean do not use images that can make your site load slow....

Bounce rate is percentage of single-page visits or visits in which person left site from landing page. Utilize this metric to measure visit quality high bounce rate usually shows that site entrance pages are not appropriate to visitors. The more compelling landing pages, more visitors remain on site and convert.

Bounce rate is a term used in website traffic analysis. It is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.

It is nt easy to under stand

This is a percentage of visits on a single-page and the person left your site from the entrance (landing) page.