Anchor Text The anchor text is the words that appear in a link. For this reason it's also called the link text. The engines pay special attention to the anchor text, because it seems reasonable that if they finds a link to, say, how to buy a house, then the page being linked to is probably about how to buy a house. Once I tested the power of anchor text by linking to a page with the anchor text "pancreas of fury". Soon the page I linked to was #1 in Google for a search on "pancreas of fury", even though the words "pancreas" and "fury" didn't appear anywhere on the page at all! It even outranked the page that contained the anchor text itself. (Don't bother searching for this page; I took it down long ago.) The most famous exploit of anchor text was when bloggers teamed up to all link to George W. Bush's page using the anchor text "miserable failure". That's why when you search Google for "miserable failure" Bush's page comes up first. (Republicans retaliated by linking to Jimmy Carter's and Michael Moore's pages with that phrase to get those sites to show up as well.) One way of trying to use anchor text to your advantage is with your navigation links. For example, instead of the link text "Home", you might use something like "Baby Bracelets Home", if your site sells baby bracelets. When other webmasters link to you, you can also see if you can get them to include your keywords as the anchor text. Be warned that some consider anchor text to be an ingredient of the theoretical overoptimization penalty mentioned above. The idea is that having a lot of backlinks with the same anchor text that's in the <TITLE> tag and all over the page triggers the penalty. While I don't know for sure whether this is the case, my feeling is that there is probably such a penalty but it's not a simple black and white issue, and it would be difficult to determine under exactly what circumstances it's triggered.
Anchored text is a linked keyword to your landing page in your site's page. It simply the hyperlink phrase or keyword going to your site to benefit your SERP eventually..
Anchor text refers to the text that composes a link to another web page or resource. If the anchor text is made up from your keywords that link will carry a lot more weight in the eyes of Google. So, whenever you get someone to link to your website, do your best to get them to use your keywords in the anchor text, if need be send them an email showing you exactly how you want the link on their site to appear e.g. if you are writing and submitting articles to article directories you have full control over the link text.
Make sure that you don't repeat your anchor text when your posting links. Use variations of your keywords... or you will tagged by Google as a spammer..
Anchor Text is the visible text that is hyperactive linked to another page.Search engine gives the weight to anchor text link, if we use anchor text this will also help our onsite SEO.
<a href="http://www.example.com">My Example</a> The words "My Example" are the anchor text. It refers to the text that composes a link to another web page or resource.
Anchor text has big role for Google Bombing like "miserable failure". Anchor text is really helpful for on-page and off-page optimization. Just use it wisely when you optimizing your targeting keywords to rank as number 1 in Search Engine. Take note don't use anchor text with the same landpage because Search Engine bot will confuse which one is correct land page and can cause for rank down your targeting keyword.
Though anchor text helps your site to boost on traffic and the result in any search engine, there are are some abusers who Over optimize of anchor text and it can actually look spamming and will in turn no relevance to Google. Whenever Google found out that you are doing over optimisation usually they filter it and since it’s look unnatural chances are the credibility might be affected. Always remember that whenever you enter your anchor text in a natural way to avoid any conflict or whatsoever.
in fact it is the keyword with which the users will type in the SE.But you put the link refer to the keyword
Anchor Text is the visible text that is hyperactive linked to another page. syntax : <a href=" url ">text</a>
By the way, there is an attribute of Anchor text called rel. The common value of rel is "NoFollow" which is can't pass by PR linkjuice.
Anchor text is used in many different ways. It is often used in external links; any links from other sites would be best if optimized with appropriate anchor text to optimize results. Internal links are the most common anchor links where you can have hyperlinked text to travel the site. Two of the more important places for anchor text is in your navigation maps and also the links to your main website page. Your anchor text will be read by humans as well as the search engines. You want to ensure that it is optimized for the search engines but it should still make sense to those who are reading it. Remember to be descriptive and not vague, always make the anchor text self explanatory as to where the visitor will be travel when they click it.
anchor text or link texts are one of the main reason in keyword ranking, it can help you boost up your SERP ranking......
Anchor Text Anchor text usually gives your visitors useful information about the content of the page you're linking to.Anchor text is so important that it's possible for a page to appear in the top 10 in Google's search results for a phrase which isn't mentioned anywhere on the page. Remember that the words in your anchor text need to make sense!
