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What is a Landing page

Discussion in 'Search Engines Forums' started by jennywillss, Mar 28, 2011.

  1. jennywillss

    jennywillss New Member

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    Hi Guy,
    Do anyone give me smart explaination about landing page? And what is its benifit?
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  2. rosesmark

    rosesmark Member

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    In online marketing a landing page, sometimes known as a lead capture page, is a single web page that appears in response to clicking on an advertisement

    it's a specialized page that visitors are directed to once they've clicked on a link, usually from an outside source such as a Pay Per Click ad.

    Types of landing pages:

    1 - A reference landing page presents information that is relevant to the visitor.
    Example# These can display text, images, dynamic compilations of relevant links, or other elements.

    2 - A special type of 'reference landing page' is the 'webvert', the marketing goal focuses on lead generation and interaction with the visitor.

    A different view on landing pages:

    1 - Client arrives on their home page
    2 - Client selects an option from a menu or an offer on the page
    3 - Client arrives on the page with the offer/product
    4 - Client purchases.
  3. alexclark

    alexclark Member

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  4. rosesmark

    rosesmark Member

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    Thank you alexclark for liking my post
  5. Jill Smith

    Jill Smith Member

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    In simple terms if you search a query in google like 'seo servises' and your sites comes up in serp like abc.com/seo-services,this is called landing pages.
  6. Samuel Averill

    Samuel Averill Member

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    A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to. Once on the green, the goal is to get the ball into the hole. Likewise, the goal of the copy and design of a landing page is to get the prospect to take your desired action.
    Here are a few examples of ways that landing pages are used with various traffic sources:
    • Traffic is sent from a pay per click (PPC) search marketing campaign (such as Google AdWords) to multiple landing pages optimized to correspond with the keywords the searcher used.
    • Traffic is sent from a banner ad or sponsorship graphic to a landing page specifically designed to address that target audience.
    • Traffic is sent from a link in an email to a landing page designed to prompt a purchase.
    • Traffic is sent from a blog post or sidebar link to a landing page that pre-sells affiliate products or encourages an opt-in to a sub-list.
    • The page you’re currently reading is a content landing page designed to organize many related pages around an overall theme.
    WhosIn likes this.
  7. John515

    John515 Member

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    Any page on which visitors lands when he first enter on your website is basically your website landing page. You optimize specific keywords for particular page and make them your landing page wanted to land visitors on them when a visitor reached your website.
  8. WhosIn

    WhosIn Member

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    Explained perfectly. Thanks for it. I must say that landing page is prepared accordingly so that there would me more conversion.
  9. bryanbell

    bryanbell Member

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    Landing page is many times known as lead capture page or Lander. It is the page when your website visitors appear at after clicking on a link. It could be your home page, or any other page in your website. You can make targeted landing pages anytime and you can manage where people will be coming from, and your goal is a specific transaction such as sales, registrations, sign-ups, etc.
  10. jhonpaul

    jhonpaul New Member

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    it is the destination page or page where we arrived after clicking .
  11. Vikash

    Vikash Member

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    Landing Page : landing page is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link.
  12. saurabhbehl

    saurabhbehl New Member

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    In online marketing a landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link.

    Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales leads. By analyzing activity generated by the linked URL, marketers can use click-through rates and Conversion rate to determine the success of an advertisement
  13. merrryscanlan

    merrryscanlan New Member

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    Landing page is the page where visitor arrives after clicking on link of your website. Remember when people come to your site they are usually looking for answers. If they don’t get it, they leave your site immediately. Landing Page plays an important role mainly when you are running PPC campaigns, Email Marketing for any product or services on your website.
  14. kenrylesso

    kenrylesso Member

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    Every page is landing page for the specific keywords which you are targeting for that URL.
  15. lisamoss

    lisamoss New Member

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    Hello!
    A Landing page is a page that focuses information targeted towards a particular user. Landing pages can make it easier to track/analyse visitor actions, and modify as required.
  16. alma mott

    alma mott Member

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    A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result.
  17. devileye

    devileye Active Member

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    Thanks for the answer. Quite helpful reply.
  18. dalevarman

    dalevarman New Member

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    The landing page is a website page that allow you to track visitor information through a lead form. In this we capture visitor all about information.
  19. deohaivan

    deohaivan New Member

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    the page you arrive at after clicking a link
  20. jayanta1

    jayanta1 Member

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    Landing page means the page your website visitors arrive at after clicking on a link. It could be your home page, or any other page in your site. Well crafted landing pages almost always sport better conversion rates than simply dumping people into the home page of your site. A landing page, sometimes called a destination page also.

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