Well there are some logos that dont reflect the business but still are a hit with the intended audience, for instance the BP logo may not show anythign about the business but still its well received and quite sucessful too, so it all depends on how they are designed.
it depends both on the way it is designed and the company corporate image. What may not mean anything to some one, might mean a lot to some else else. As long as it works with their target audience and they are happy with it, then it means that for them it is the right logo.
For sure. When you tie in an easy to remember logo with a great customer experience, that’s a nice recipe for repeat business or word-of-mouth marketing.
A logo that is simple but can be easily remembered has served its purpose. Apple and Alienware area good logo designs. Even without text, these logos are both recognizable.
It's how a company's logo is remembered that shows that it worked. Instant brand recall means the logo is effective for the business.
Logo's reflect your identity so its really crucial to have a correct one. Some people do love abstract graphics in logo, where as some people like it to remain simple
