SEO Case Study: I want share my experience

We have many software tools on our website, however it feels bore to explain all of my products SEO success. Instead, I thought of sharing SEO experience of my online exam software.

Product: Skill Evaluation Lab is a Online Test Management Software to create and conduct computer based online examination. It is a most powerful user friendly test generator, exam generator educational software available in the academic market at affordable price.

Challenge: We want to achieve top results for Skill Evaluation Lab product. We are targeting "online exam software" keyword in Google which has over 12,600,000 competing websites and "online test software" keyword which has over 62,000,000 competing websites.

Our SEO Process and steps:

Step 1: First we started looking high ranking keywords for online test/exam software tools and decided to concentrate on online exam software (keyword 1) and online test software (keyword 2) since they are more competitive than other keywords.

Step 2: We need to increase linking count and popularity to reach our target audiences over the web. So we decided to put two separate pages for each keyword (online test software and online exam software) with different editions of Skill Evaluation Lab.

Step 3: We completed page contents with relevant keywords and page name also saved with keyword as the file name. Folder name also reflects keyword name.

Step 4: Completed keyword addition into title, Meta and img alt tags.

Step 5: Created PAD XML (product info for download sites) for both products.

Step 6: Submitted press release to PR sites. Note that PR can be published immediately in Google search results (you can see News Results in first page of Google). Just exactly after a day we got our first sale for this product from online. Excited!

Step 7: Submitted PAD XML into downloads directories. Got 400+ affiliates for marketing our products by PAD submission. Got one more sale via affiliate.

Step 8: Created an article about online examination system following our product page links and submitted to article directories.

Step 9: Submitted our product link pages into link directories.

Step 10: We have already configured and submitted sitemap in Google Webmaster. We have rectified few corrections in html pages recommended by Google Webmaster tool.

Within six months, our product page got ranked in first page of Google for the targeted keyword.

Online Exam Software
Online Test Software

When the time we reach first page of Google, we started getting regular sales. Thanks to Google and other search engines for sending visitors to my site.

We also getting number 1 page in Google for many more keywords.

We Never: Note that we have never done any competitor analysis and not even looked any sites listed in first page of Google during our SEO process. We concentrated on our product and site features and completed page with targeted keywords in applicable places, not in additional places.

You can also success your business by following my tips in this forum. I will start continuing my tips in another thread.

Good luck for your Internet marketing success!