RSS to Increase Website Visibility

Using RSS to drive more traffic to a website, Google's statement is telling webmasters all over the globe to make sure they're keeping the content on their site fresh and up to date and how using RSS feeds is the simplest and most effective way of doing this. How a RSS feed can be optimized to promote and drive traffic to your website.

- Include popular, targeted keywords and search terms in the title.
- As you may know the feed can be formatted to include a snippet of the content, driving the user to click through to the full version of the article.
- Include multimedia files in your RSS feed.
- Submit the site feeds to my.yahoo.com, my.msn.com and sites such as Technoratifor it was the fastest way to get index.
- Link to internal resources on your website, make sure to include the full path and also use anchor text helping to increase page rank etc.
- Check if your feed is free of errors, using tools like freevalidator.org.
- Add auto discovery to the header of your webpage,
<link rel="alternate" type="application/rss+xml" title="INSERT FEED TITLE" href="INSERT FEED URL" />
- Promote your feed by including the feed URL in your signature file. This signature should be used in your email, forum and blog posts.
- Track the analytics of the feed, giving you greater insight into what your readers like.