Plural Keyword optimising better or worse ?

Discussion in 'SEO forum' started by Adam H, May 21, 2009.

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  1. Adam H Administrator

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    When Optimising your Keywords do you do it for Plural or Singular ?

    Ill make an example , lets say you have a "Car Forum" now which would you optimise for :

    "Car forum" or "car forums" ?

    I always optimise for the Plural because the Singular nearly always starts to get rank automatically as your optimisation gets better with the Plural.

    Another instance today that came up when i was talking in another forum was the longer tail keyword to start the ranking of the shorter.

    For example

    If i optimise a site for "Football manager Forum" Eventually it will also start to rank for the more Popular "Football Forum".

    After it ranks very well for both i would then move on to short more popular keyword and start optimising so i get the best of both worlds.


    Do you do similar or have you got other methods ?
    Adam H, May 21, 2009
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  2. Digger New Member

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    I dont know if its just me but when i search for a forum i always search "forum" not "Forums" ? :blink:
    Digger, May 21, 2009
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  3. sazymi New Member

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    Actually, Google used a word stemming technique which he search also the similar to some or all of those terms and other related variations of your terms. Any variants of your terms that were searched for will be highlighted in the snippet of text accompanying each result. So its not he likes the plural than the singular, perhaphs he's just trying to help searcher for the possible querries they need.
    sazymi, May 22, 2009
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  4. BingoGames New Member

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    Thanx for the explanation, it seems to be a good idea to optimize our site for better rankings and increase traffic.
    will follow this way to target long tail first and then shorten the keywords to target.
    BingoGames, May 26, 2009
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  5. YooHee Member

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    i think it depends on the keyword.... there are plural keywords that rank or have a very high search volume, and same in singular keywords...
    YooHee, Jun 2, 2009
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  6. Red Paul New Member

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    As SEs get more sophisticated, this sort of thing becomes more irrelevant.

    Guitar, Guitars?
    Forum, Forums?

    I don't think it makes much difference.
    Red Paul, Jun 5, 2009
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  7. YooHee Member

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    there are difference between a plural and singular keyword.... i think search engines consider it as two different keywords so i think it will have different ranking in SERPs :D
    YooHee, Jun 8, 2009
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