Microsoft to buy Aquantive for $6 billion

In a bid to boost its presence in advertising, Microsoft said Friday that it will acquire Aquantive, a digital marketing and services company, in a deal worth $6 billion.
Microsoft said the deal will help it support more-advanced advertising products and technologies across areas including media planning, video on demand and IPTV. Aquantive produces the Atlas Media Console and Drive PM tools for advertisers and publishers, and owns interactive ad agency Avenue A/Razorfish.

Read full story here...Microsoft to buy Aquantive for $6 billion

They will be putting Google under some pressure.

Do you think Microsoft will ever move ahead of Google?

Could become quite a battle i think.

This is actually starting to get very scary. The war (it is what it has become now) between M$ and Goog$e is becoming similar to America vs Russia arms race. Both companies are hilariously breaking all sorts of rules. Not surprisingly on the part of M$, but disappointing on the Goog$e site. Google used to have a motto of "Don't Be Evil" ( that part always kills me because the guy to first say that has the same name as I do.) But if You look closely at the last few years they have totally turned into M$ of the web. They practically hold a monopoly on how well websites and their webmaster are going to do, solely at Goog$e's discretion, they have their hands in every business that is related to web whether it creates a conflict of interest or not. They tell us for example that we will get punished for selling links and not telling Goog$e about it. However their search results are riddled with irrelevant websites or spam sites and I am pretty sure that most of those sites do get a credit for being the advertisers on Adwords. As many of those websites a very high in search engine rankings sometimes for even not the right category. That tells me that Google does not apply the same rules meaning nofollow tags they tell us to put on our sponsor's links.
I should stop right about now or I will surely get myself in trouble.