Introduction to Google Search Quality

midlandi · May 26, 2008

Interesting read

For something that is used so often by so many people, surprisingly little is known about ranking at Google. This is entirely our fault, and it is by design. We are, to be honest, quite secretive about what we do. There are two reasons for it: competition and abuse. Competition is pretty straightforward. No company wants to share its secret recipes with its competitors. As for abuse, if we make our ranking formulas too accessible, we make it easier for people to game the system. Security by obscurity is never the strongest measure, and we do not rely on it exclusively, but it does prevent a lot of abuse.

The details of the ranking algorithms are in many ways Google's crown jewels. We are very proud of them and very protective of them. By some estimate, more than one thousand programmer/scientist years have gone directly into their development, and the rate of innovation has not slowed down.

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Its interesting to read their reasons why the algo is secrative, but my view is that how can you hope to make a sucsess of something without the rules of the game in the first place? Sure there will be those who will cheat the system and I understand these methods are to stop that but it still penalises the genuine site owner.

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Introduction to Google Search Quality

midlandi Can you smell that?

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Introduction to Google Search Quality

midlandi Can you smell that?

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