Before you start to design a winning website you should have a precise idea about the objectives of your site and what all priorities you have to set because from the past experience it has been seen that lots of e businesses, which were launched without any proper goals, failed in establishing themselves. Three guiding factors for Smart E commerce If you want to achieve your goals you should take into consideration of these three factors: Your target There should be some uniqueness in your site. Which simply means the benefits, features or services you are offering should be different from what your competitor are giving. This will give you a definitive edge in the competition. Distilling your unique value proposition (USP) and communicating it quickly and clearly on your Website is the first element of profitable e commerce Web design. You Should Understand Your Target Audience An essential part of any business is to understand your market, and Online business is no exception here. You should design your web site for your target audience not for yourself. Your website style and content should be reflected in the context of your customers’ immediate needs and desires. Achieving a Defined Objective Once you’re satisfied with what you have done till now then its time to communicate your USP to the target audience. You should then concentrate on your sales process. For this you can analyze the mechanism of your sales channels, provide the necessary educational steps and requisite product information. And finally design a Website that optimizes action while eliminating disruption, because e commerce web site works on “One Second Principle”. According to this principle, on the Internet you have only one second to make a powerful impression, one second to establish your professionalism and start building trust and one second to generate the interest of your target audience. So work accordingly and make it easy for customers to buy from you.