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Cost of a keyword and Quality score?

Discussion in 'Pay Per Click PPC' started by ramphal, May 29, 2015.

  1. ramphal

    ramphal Member

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    Hi friends,
    As we know that the position of an ad depends on the quality score. We know that quality score the main element of quality score is landing page quality, ad relevancy and user past experience. But when we increase the amount of a keyword our ad position also increase. is cost of a keyword also a part of quality score?
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