Whenever it comes to marketing, the business always takes full advantage of techniques that are in demand. For instance, I understood that people are considering social networking sites as the most important entertainment medium in today’s world, so I thought of taking necessary actions in the area that is liked by the consumers. However, I am wondering whether Twitter will be a great source of traffic for small businesses or not. As this site is evolving rapidly, I wanted to use the real-time messaging service for communication needs. What do you think? Is it time consuming or its cost-effective?