Hi, Finding ways to entice traffic to your site regularly is a primary element for the success of any online business. It's relatively easy to learn to optimize your site in order to receive this kind of traffic directly from search engines. Unfortunately, Internet marketers these days are focusing more on tricking the search engines, than helping them. And so many websites using these less ethical tactics end up getting banned from the big search engines. Some webmasters aren't aware that the things they're doing could get them into so much strife with search engines. In each case a lack of knowledge can be ascribed as the cause of such bad decisions. In order to get your SEO tactics correct, it's important to know what you're doing wrong. This article will be discussing a few SEO mistakes that you should keep in mind and try to avoid. The number one SEO mistake early marketers make is improper on-page SEO. This is one of the only elements of SEO that you have complete control over. On-page SEO is how you arrange the elements on your site to rank well in the search engines. All of this may sound daunting but it's not, on-site optimization is very simple and basically boils down to putting things in a logical order, and with the proper words attached. All of these should have your targeted keywords mentioned in them. If you take this lightly, you'll lose. Your competition is doing on-site optimization but many are going to still be failing the test we are about to study for. Keyword research is an integral step in any type of search engine marketing. If you don't research your keywords well enough and don't have a strong keyword list, it spoils your optimization efforts. Have fun trying to convert untargeted visitors; it is almost impossible to do. Your focus should be on keywords that are popular among searchers. With the right keywords you are off to a running start; with the wrong keywords you might as well start over because you won't win the race. The key is to locate lower competition keywords and to build your content around them. There are a number of free keyword tools that you can use to generate relevant keywords for your site. Ignoring or overlooking the guidelines offered by the search engines is a big mistake. These need to be looked at heavily so that you don't commit any SEO techniques that could get you a penalty with the search engines. The search engines are always changing their guidelines so make sure you check out the updates as often as you can so you can stay in their good graces. A good example of this is Google as they alter their algorithm all the time, and that's why it's important to be familiar with those changes so that you can rank as high as possible. Overall, the best SEO tactics are usually a combination of many different elements put together to create a strong, appealing site. Black-hat tactics can be very tempting, with their promise of instant results and improved rankings almost immediately, but you also risk getting your site banned with these unethical methods. Work with the more reliable White-hat methods that can still offer the same results, but will last for the long term and continue bringing in targeted traffic for years to come.