What are your aims in obtaining backlinks? PR or exposure? Do you expect and indeed get traffic from any?
90% PR & SERPS, 10% direct traffic. I get some direct 'human' interest from links, but nowhere near what I get from Search Engines
well, frankly speaking, whenever I opt for getting back links, I do so for traffic only..because my funda is, if you have the traffic, you get automatic exposure..so, I just keep an eye over increasing traffic..
If you think about it, its all about where you place the link. If its in a prominent position where people will click it- its for traffic otherwise, just SERPs