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5 More Tactics to Earn Links for Your Local Business

Discussion in 'SEO Forum' started by KunalSingh, Apr 28, 2011.

  1. KunalSingh

    KunalSingh Active Member

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    Discussion Search + Local Keywords

    Google's "discussion search" feature is underutilized in general, but I was surprised when browsing the recommendations of other citation-focused threads to see that it hadn't ever been mentioned! Watch how easy it is:
    The discussions not only lead you to sites where listings are often possible, but they also give a great opening to mention or promote your business (just make sure you do it authentically + transparently). It's also a tremendous source of competitive intelligence and goes deeper than the usual reviews in terms of researching what customers and potential customers want and why they might be choosing other businesses.

    Image Results for Competitors' Business Names

    Another great vertical for finding opportunities is the image search results. A variety of query types function here, but a few of the ones that I like include:

    * Names of competitors' businesses
    * Cityname + business type/category
    * Products/services you offer + cityname
    * Both of the above w/ neighborhood names (rather than citynames)

    Note that hovering on an image shows its location, which can help you quickly determine if the source is one you've already got, or something new and worth investigation. Sources that show local images have a surprisingly good crossover with possible listing opportunities.

    Events Calendars, Sponsorships + Donations

    Google Places' list of sources (and Bing Maps' too) are pulling from more and more obscure pages and sites that have little to do with simply listing local businesses. It seems as though any sites that regularly mention or link to local businesses and include address/phone info and descriptions become sources for discovery, and possibly rankings, too. They may not have the trusted feed or the same direct effect, but it appears that in some competiive SERPs, they're making the difference (NOTE: If you know lots more about Places rankings than I and have tested this, please do leave a comment).

    Social Profiles w/ a Local Focus

    Given the expansion of data sources/types that Google's using, social profiles, where you can often add information about your business including name/address/phone/site/etc. make a lot of sense. Here's an example:

    Sites like Formspring, About.me, Quora, Twitter, Facebook, Hunch, OpenForum, Slideshare, etc. all offer potential, and you can likely find many more.

    Cityname + Business Type + Listings/Businesses/Results

    These are simple searches to perform, but again, I didn't see them mentioned in my review of many recommendations-style posts. An example:
    The idea is simply to find places that you might not have discovered through competitive analysis, either because your competitors aren't there or because Google's not showing them in the "more about this place" or "reviews from around the web" sets. In the former case, they're definitely worth nabbing, in the latter case, it's a less sure ROI, but potentially worth the effort, particularly if you've already exhausted the other opportunities.
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  2. veryshant

    veryshant Member

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    Nice post on local SEO.For local SEO you should figure out your targeted audience. What keywords audience searches for your niche.After this you can adopt some SEO tactics.The very first optimize your title.Put most important keywords at the beginning of the title also put different title for different pages.Add few internal links in your content.Submit your sites on yellow pages like sites that allow you to update your business information for free.Add your address to every page.Then go for any linkbuilding techniques.You can add a blog to your site also.
  3. jjj1

    jjj1 Member

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    Sorry - what do you mean by Google's discussion feature?

    For local websites, I find GeoURL (2.0) helpful.
  4. online

    online New Member

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    that‘s good idea ,“Add few internal links in your content.Submit your sites on yellow pages like sites that allow you to update your business information for free.Add your address to every page.Then go for any linkbuilding techniques.You can add a blog to your site also. ”
  5. packston

    packston Member

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    Randfish has explained all these tactics, but still am working on it how to work on discussion search + local keywords. please can any one explain me in details.
  6. nestrellejohn

    nestrellejohn New Member

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    Are these tactics are working?How does it works?
  7. denysaputra

    denysaputra Member

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    I think that need more time and focus. But still good idea!
  8. an_roks

    an_roks New Member

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    Yes ofcourse one has to start SEO by targeting local directories.

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